Aviva Directory » Computers & Internet » Internet » Marketing & Advertising » Internet Marketing » Search Engine Optimization » Pay-Per-Click

Pay-per-click, frequently called PC, is the internet advertising model which seeks to direct traffic to advertisers’ websites. Traffic is directed via the use of keywords, and the advertiser is charged each time the ad is clicked by a searcher, hence the name.



Recommended Resources

Search for Pay-Per-Click on Google, Bing, or Yahoo!