Ultimate List of Landing Page Articles

in Marketing 3 Comments »

Landing Pages for SEO
Landing Page Optimization – from CTR to ROI
Landing Page Optimization – Potentially More Rewarding than SEO
Increase Landing Page Conversion Rates

Seth Godin
Vocabulary: “Landing page”

Creating effective landing pages
Email campaign landing pages

11 Ways to Improve Landing Pages

Search Engine Watch
Creating Compelling Search Engine Ads and Landing Pages

Create Landing Pages That Convert
Seven Tips for Effective Landing Pages
Landing Page Magic and My Two Cents
Google Unveils AdWords Landing Page Testing Tool
AdWords to Host Small Business Landing Pages
Why the Landing Page Is the Life of the Party

Google AdWords Landing Page and Site Quality Guidelines
How do I create a high quality landing page?

Marketing Experiments
Optimizing Landing Pages 2006

Copy Blogger
How Crappy Landing Pages Kill Email Campaigns
Copywriting Maven’s Landing Page Makeover Clinic #1: SEOmoz.org
How Successful is Your Landing Page? The 3 Key Metrics You Need to Know
Beyond Conversion Tips and Techniques: Do You Believe in What You’re Selling?
How is an Effective Landing Page Like a Direct Mail Letter?
Landing Page Makeover Clinic: 10 Tips for Better Book Sales
“Keep it Simple, Stupid” Applies to Your Landing Pages, Too!
Seal the Deal: 10 Tips for Writing the Ultimate Landing Page
Seal the Deal, Part II: 5 Tips for Designing the Ultimate Landing Page
Why the AdWords Landing Page Fiasco Won’t Hurt Bloggers
The Long and Short of Copywriting

Marketing Pilgrim
Six Elements for Effective Landing Pages
Increase Conversion Rates with the Google Website Optimizer?
The “Long Copy” format: can it work for you?

Search Engine Land
How About Landing Pages For The Social Media Visitor?
How To Test A Home Page For Conversion Effectiveness
Four Steps To Better Business Leads From Search
How To Optimize B2B Pay Per Click In Four Hours A Week, Part 1

The Importance of Landing pages on Blogs

Optimize and Prophesize
Optimizing Social Media Landing Pages

Session: Ad Copy & Landing Page Optimization

Conversion Chronicles
How to Write a Landing Page
7 Tips for Converting Search Engine Traffic
Landing Page Optimization Techniques Lower Acquisition Costs
The Death of Long Copy: And Why You Need to Pay Closer Attention to Attraction and Conversion Instead
Measuring Landing Pages: What You Don´t Know Would Make A Great Book

Optimising Landing Pages for Pay Per Click

The Perfect Landing Page

Top 7 Landing Page Strategies

Five Tips for Healthy Landing Pages

Wilson Web
10 Factors to Test that Could Increase the Conversion Rate of your Landing Pages

SEO book
Google AdWords Landing Page Quality Scores (2006)
Where Do I Learn How to Develop a Landing Page?

By Lyndon Antcliff

Don’t Use NoFollow

in Search Engine Optimization 6 Comments »

Loren Baker calls attention to the dangers of using NoFollow to links on your site.  Quite correctly, he points out that using NoFollow for instance to your contact page is telling Google that you don’t trust yourself.  And if you don’t trust yourself, why should Google trust you?

I’d take this point one step further and say you should not use “nofollow” except where it “naturally” occurs, such as on blog comments.

Putting my tin foil hat on, I wouldn’t be surprised if using NoFollow alerts Google to the fact that a site has been heavily SEO’d. 

If your site is SEO related, I guess that doesn’t matter, but for your ordinary websites I’d avoid it like the plague.  Don’t raise a flag with Google if you can help it.

Keeping NoFollow off websites just keeps your website a little lower on the radar.


Sex Lives of SEOs – The Inside Scoop

in Humor 10 Comments »

IMG_8627.jpg[Note: links are all safe for work]

We all know that there are lots of sexy SEOs and even some sex goddesses, but what do you really know about the sex lives of SEOs? Well, here’s the inside scoop:

1. Screwing. You might think that with their quiet lives sitting in front of a computer all day, SEOs don’t get much action. But nothing could be further from the truth — SEOs get screwed a lot – especially by Google.

2. Masturbating. You’re not a good SEO unless you’re a good master baiter. A master baiter is not to be confused with a wanker.

3. Hand Jobs. Sometimes masturbating just isn’t fulfilling. After all, why do it yourself when you can have someone do it for you. Although they deny it, Google is thought to give hand jobs from time to time.

4. Circle Jerk. Circle jerks can be better. You might even end up in an accidental foursome.

5. Prostitution. Some SEOs resort to online prostitution. There are many types of online prostitutes: link whores, comment whores and even social marketing whores.

6. Safe Sex. With all of this sex going on, you’d think that SEOs would practice safe sex. However, in the SEO community, condoms are frowned upon.

7. Porn. Of course the safest sex is to watch it rather than do it. Randfish kindly offers cheating wives and upskirt videos on his blog. Or, you may simply want to see Britney Spears naked or Vanessa Fox nude.