Last Update: March 25, 2015

A common question asked by webmasters is: “What are the best directories to pay to submit my website to?

If you ask this, you’ll get lots of responses. But generally, the responses tend to list the directories that are most popular or that are owned by the person answering the question or his or her buddies.

There really is a lack of objective evidence as to which directories are truly good. So, in 2006 we devised this list in an attempt to address this and provide objective directory rankings.

Back in 2006, the folks over at what is now called Moz developed a Page Strength Tool. The tool took a wholistic view of websites, and was fairly representative of how Google viewed websites (and directories). According to Moz, the page strength tool was a better metric to quickly assess a site / page’s relative importance and visibility. Aviva Directory applied the Page Strength tool to all of the general web directories to give an objective list of the best web directories.

Since then, Moz deprecated the page strength tool and replaced it with the Trifecta Tool. Aviva Directory started using that to rank directories. That tool was also later deprecated, and replaced with Open Site Explorer. Open Site Explorer gives a number of measurements about a website, including Domain Authority. This measurement predicts a domain’s ranking potential in the search engines. This is the tool Aviva Directory now uses to provide directory rankings.

Without further ado, below is a ranking of all general web directories with a minimum domain authority of 30, along with their submission prices.

DA Directory URL Basic Price Featured Price
100 $299.00/year
96 Free
80 $299.00/year
79 $149.95/year or $299.95/once
79 $70.00/year or $300.00/once
76 $99.00/year
74 Reciprocal £29.95/year
71 Free
71 Free
68 Free
67 Free $24.00/year or $36.00/once
66 $69.00/year or $199.00/once
66 Free
65 $19.95/year or $49.99/once $59.94/year
64 Free $27.00/year or $69.00/once
63 $59.00/once $89.00/once
62 $49.95/year or $149.95/once
62 Free $19.95/year
61 $49.95/once
60 $39.99/once
59 $89.99/Business or $139.99/Designers
58 $9.00/year $25.00/year
58 €15.00/once €49.00/once
57 Free $75.00/year
57 $19.00/once $35.00/year or $75.00/once
57 Bid for placement (min. $49.95)
56 Free
56 $59.95/year or $159.95/once $99.95/year or $249.95/once
56 $30.00/year $75.00/once
56 $19.95/once $34.95/once
55 Free $20.00/once
55 Unknown
55 $49.95/year or $149.95/once $74.95/year or $224.95/once
54 $39.99/once $49.99/year
54 Free $20.00/year
53 $39.99/Express or $69.95/Easy
52 $49.00/once
52 Free $29.99/once
51 £7.99/once £14.99/year
51 $49.95/once $149.95/once
51 Free $29.95/once
50 Free $59.00/once
50 $25.00/once $60.00/once
50 Free $33.00/once
50 Free
49 Free or $43.00/once $65.00/once
49 Free $29.00/year or $39.00/once
49 $30.00/once $34.95/year
49 $24.95/once $49.95/once
49 Free $9.95/year or $49.95/once
49 $24.99/once $74.99/once
49 $19.95/year $49.95/year
49 $44.99/once
48 $25.00/once $125.00/once
48 $25.00/once
48 $49.00/once
47 $19.95/once $39.95/once
47 Free $15.00/once
46 $39.95/once $29.00/month
46 Reciprocal $10.00/once
45 $39.00/once
45 Free
45 Free or $3.00/once
45 Bid for placement (min. $1.00)
45 $39.99/once $79.99/year
44 Free $17.00/year or $35.00/once
44 $9.95/once
44 $29.95/once
44 Reciprocal $15.00/year
44 $6.00/year $20.00/year
43 $10.00/once $20.00/once
43 Free
43 Free $10.99/once
42 Reciprocal or $15.00/once $20.00/year
42 $29.00/year or $49.00/once $79.00/once
42 Free
41 $34.95/once $59.95/once
41 Free or $44.99/once
40 $67.00/once $97.00/once
40 $35.00/once $95.00/once
40 $19.99/once $39.99/year
40 Free or $6.99/once $10.99/once
39 Reciprocal $5.00/once
39 $24.99/once $39.99/year
39 $29.95/once $9.95/month
39 $34.95/once $88.95/once
38 $14.95/once $37.99/once
37 $59.00/once
37 $44.95/year or $134.95/once
36 $35.00/once $150.00/year
36 $14.99/once $29.99/once
36 $50.00/once $99.95/once
36 £30.00/once £50.00/once
35 $34.95/once $59.95/once
34 $59.95/once $99.95/once
34 $29.95/once $74.95/once
34 $11.95/once $29.95/year
34 $25.00/once
33 Free
33 $49.99/once
32 $50.00/once
31 $15.00/once
31 Free
30 Free
30 Bid for placement (Min. $5.00)