Aviva Directory » Business & Industry » Business Opportunities » Franchising

Franchising is a business model wherein an entity is granted the right to sell or distribute goods or services using a system or marketing plan owned by the franchisor and is associated with the name and trademark of the franchisor. An example of this would be McDonalds, which sells franchises to individual franchisees and allows them to use their name, recipes, packaging and advertising in addition to the franchisee’s own advertising.



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