The focus of this category is on information and resources relating to training in online advertising and marketing.
While many businesses are content to outsource their online advertising campaigns with one of several companies that do that professionally, others might prefer to do this in-house. However, marketing via the Internet differs from traditional advertising in many ways, particularly due to the evolving technologies so those wanting to keep it in-house will have some homework to do.
There are several online resources that might serve to get someone started, and there are also books that are available in digital or paper format, as well as formal courses that one can enroll in, online or in a classroom.
For example, Mancosa Executive Education offers online courses in digital marketing, including courses in Digital Marketing Certified Associate Training, Digital Marketing Online Course for Beginners, Learn Mobile Marketing Certification, Advanced Social Media Marketing Course, Foundation Social Media Marketing Online Course, Facebook Marketing and Advertising Course, and YouTube Advanced Advertising Course.
The Guerrilla Marketing Association offers five-day courses at various places around the country on topics that include Internet sales and marketing, as well as several books on online marketing topics.
The JM Internet Group offers online training courses, as well as classroom training at its facilities in San Jose, California. There are others, as well, including the Digital Marketing Institute, which offers certificate courses for digital marketers and sellers.
These, and other topics relating to education and training in online advertising and marketing, are the focus of this category.
Recommended Resources
Brian Greenberg is an author and search engine optimization (SEO) marketing professional with decades of experience developing passive-income businesses online. His marketing guide, “The Salesman Who Doesn’t Sell,” available as a freely downloadable e-book, offers strategies to increase sales without putting in overtime hours. Contact information is posted to the site, as well as a blog on various topics related to small business marketing and related topics.
https://www.brianjgreenberg.com/
Founded in 2009, the Digital Marketing Institute offers courses to advance the careers of marketers and sellers, the needs of businesses for skilled digital marketers, and to provide educators with professional certifications in the field. Available is a free skill report, and online certified courses for Digital Marketing Professionals, Digital and Social Selling Specialists, Digital Marketing Leaders, and Digital Marketing Masters, each of which is highlighted here.
https://digitalmarketinginstitute.com/
Dedicated to the concept of Guerrilla Marketing, which is a reference to promotion in an unconventional manner. The site includes news and articles about this method of business promotion, along with an offer of coaching, training, and consulting through the Guerrilla Institute, including live events and consultations. An online shopping area is included, offering books with a focus on Guerrilla Marketing. A blog covering sales and marketing, strategy, and other topics are included.
http://www.gmarketing.com
Offering a free search engine optimization guide, tips, and tutorials on topics related to website promotion, web directories and submission guidelines, meta tags, keyword optimization, and link popularity. Information about Google’s ranking algorithm, optimization for Google and Yahoo, and other search engines. Also included are links to free search engine optimization tools, an SEO glossary, and its Irka Web Promotions Directory, a free web directory.
http://www.irkawebpromotions.com/
Specializing in consulting services and search engine optimization (SEO) training online, and at its facilities in San Jose, California, as well as in Google AdWords and Social media marketing. The company is a Google certified partner, and also stocks books on SEO, social media marketing, AdWords, and job search. Its classes, consulting services, and books are highlighted, and free SEO and SMM tools are available, along with an industry blog.
https://www.jm-seo.org/
The company offers a selection of online training courses for building, marketing, growing, and maintaining a successful online business. In the form of step-by-step guides, the courses cover such topics as web design principles, building an e-commerce site with WordPress, podcast and RSS marketing, keyword research, email marketing, YouTube and online video marketing, and using Google Sitemap. Several other web marketing guides and informational articles are also available.
https://www.launch2success.com/
Offering search engine optimization tools and training, the site was created by Bruce Clay, who began helping sites rank in search engines in January of 1996. The SEO Tool Set is available for purchase, and includes a variety of software tools to assist in organic SEO, such as on-page analysis, site spiders, ranking monitors, meta details, competitor tracking, and others, while the SEO training courses are taught in classroom settings around the world. Training dates and locations are posted.
http://www.seotoolset.com/
