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This section of our web guide focuses on fact-checking and fact-checkers.

When the fact-checkers are neutral, they can play a crucial role in verifying information and debunking misinformation.

There is a problem with trust, however. Only half of American adults trust fact-checkers to be unbiased, but that's much higher than the 25% of Americans who trust the mainstream media to report the news fully, accurately, and fairly. Podcasters enjoy the trust of roughly 40% of the American public, although a podcaster can be one man with a smartphone and an Internet connection.

In the United States, the perceived fairness of fact-checkers is split along political party lines. Roughly 70% of Republicans find fact-checkers to be biased in favor of Democrats on political topics, while nearly 70% of Democrats trust fact-checkers, and 51% of Independents consider them to be trustworthy.

When the fact-checking is done by a mainstream media outlet, trust levels drop considerably.

Nevertheless, fact-checkers are highly influential. Once the mainstream media or the larger social media outlets have fact-checked an issue, they treat it as if it were settled and will severely limit the spread of information that a fact-checker has deemed to be false or deceptive, often to the point of banning the distribution of such information. This is particularly true in the months leading up to an election.

This is unfortunate, as there is a dire need for a truly neutral fact-checker. There was a time when most people read their local newspaper, subscribed to a magazine, or watched the nightly news on television and were reasonably sure that the information they were given was true. It may not have actually been true, even then, but we believed it.

Today, cable news channels broadcast twenty-four hours a day, every day, with nearly every traditional news source available on the Internet, where thousands of new news sources compete for our attention.

In pursuit of truth in a cacophony of fake news and alternative facts, some of which are propagated by people interested only in maximizing clicks or advancing an agenda, it would be truly helpful to be able to turn to an unbiased fact-checker.

There are different types of fact-checkers. There are professional organizations that specialize in fact-checking and assessing claims, statements, and news articles in order to determine their accuracy.

Some news organizations employ fact-checking teams to verify the information before publishing it in their news reports.

Some of the larger social media platforms integrate fact-checking features to flag, label, or even ban potentially false content, or to provide context.

In recent years, artificial intelligence tools have been employed to analyze large volumes of data to identify false claims. While they can quickly process information, they are restricted to what is made available to them, and they may lack human judgment.

Some fact-checking is crowdsourced, in which online communities collectively verify information.

When the topic being fact-checked doesn't have political implications, fact-checkers can help you dig through the garbage in search of the truth. However, the jury is out, and may not be coming back when it comes to high-stakes political issues.

Distrust of the American media is not a new development. In an 1807 letter, Thomas Jefferson wrote, "I will add, that the man who never looks into a newspaper is better informed than he who reads them; inasmuch as he who knows nothing is nearer to the truth that he whose mind is filled with falsehoods and errors. He who reads nothing will still learn the great facts, and the details are all false."

Given this longstanding distrust of the media, there is certainly a place for an unbiased observer who could sort out the truths from the lies.

Unfortunately, most Republicans don't believe they can trust the fact-checkers, and the fact that Democrats like them serves only to verify the Democrat bias that Republicans suspect. Conversely, any fact-checker that enjoyed greater trust from Republicans would be distrusted by Democrats.

Some are better than others, and the one you choose will probably speak to your own biases.

While it seems that there would be a large demand for a truly unbiased fact-checking service, I don't know that it's being met by anyone. It would have to be funded somehow, which would likely introduce the bias. If not through that avenue, it would find its way in through basic human bias.

 

 

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