Aviva Directory » Shopping & eCommerce » Sports & Recreation

This portion of our web guide concentrates on companies selling sports and recreational merchandise.

Broad categories of merchandise that would be appropriate here might include athletic and recreational apparel and footwear, swimwear, and yoga wear, as well as exercise equipment, home exercise and fitness products, outdoor individual sports equipment, and licensed sports merchandise.

While other subcategories may be added in the future as our web guide expands, currently, we have separate sections set up for merchandise related to ball games, combat sports, cycling, equestrian, extreme sports, hobbies and crafts, outdoors, racquet and paddle games, running, skateboarding, target sports, toys and games, track and field, water sports, and winter sports.

Of course, there are many other areas of products associated with sports and recreational activities, and some of these may warrant additional subcategories at some point. For the time being, anything relating to sports and recreation merchandise that doesn't fit into these subcategories will be added directly beneath this broad category for products related to sports, outdoor activities, and fitness.

The sporting goods market is a billion-dollar industry. The sports equipment market alone was valued at $331.4 billion in 2021 and is expected to expand at a compound annual growth rate of 6.4% from 2022 to 2030.

While traditional products that have been on the market for decades, or even centuries, continue to be in demand, technological advancements introduce new products every year.

The sports apparel market was valued at $230.6 billion in 2022 and is projected to reach $410.8 billion by 2032, growing at a rate of 6% from 2023 to 2032. Trends shape the sports apparel industry, and this is not unaffected by social media and e-commerce in the sports apparel market.

The sports memorabilia market is expected to reach $227.2 billion by 2032, up from $26.1 billion in 2021. The factors driving the growth of this market include the popularity of national and international sporting events and the rise of online auctions and e-commerce sites.

The COVID-19 pandemic scare of the 2020s has had a significant impact on consumer behavior and market trends in the sports and recreation product industries. COVID lockdowns led to a shift in consumer behavior toward outdoor individual sports and home workouts, as these were accessible, while team sports and indoor sports suffered due to the cancellation or postponements of sporting events at all levels. This is expected to have long-term effects on the market.

In 2020, the sporting goods industry contracted for the first time since the financial crisis of 2007 and 2008, although the sports equipment and sportswear markets outperformed the wider market. Although 2021 brought a significant recovery, shifts in the market have forced the sports and recreation product industries to adapt to a changing market.


Ball Games

Combat Sports



Extreme Sports

Hobbies & Crafts


Racquet/Paddle Games



Sports Memorabilia

Target Sports

Toys & Games

Track & Field

Water Sports

Winter Sports



Recommended Resources

Search for Sports & Recreation on Google or Bing