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Consumer goods (final goods) are those sold to consumers for their use or enjoyment, and are the end result of manufacturing and production.

Consumer goods are manufactured or produced to satisfy consumer demands and are the last stage in the supply chain when it reaches the retail level, where it is offered for direct sale to consumers.

While the industry has been in existence for centuries, at one time it took days or longer for an item to be produced, as consumer goods were handmade. Today, however, most consumer goods are manufactured quickly and efficiently.

They can be classified as durable, nondurable, or service goods. Durable goods are those designed to last more than three years, such as home appliances, furniture, and most forms of sports equipment, although some authorities classify goods with life spans of as little as a year as durable. Nondurable goods, like soda and laundry detergent, are intended to be consumed in less than three years, while intangible consumer goods, such as haircuts and air travel, are known as service goods.

Consumer goods are marketed according to the way in which the consumer views and uses the product.

Convenience goods are those that are the most regularly consumed and available for purchase. Generally, these are nondurable, low-priced goods sold by wholesalers and retailers. Examples include milk, coffee, soda, and potato chips.

Shopping goods are more durable and, therefore, purchased less often. Most shopping goods cost more than convenience goods. Furniture, television sets, and refrigerators are in this category.

Specialty consumer goods, such as motorcycles, snowmobiles, and fine art, are often considered luxury purchases.

Unsought consumer goods are those that are readily available but not often sought by consumers. Although they may serve a useful purpose, consumers usually have to be nudged to make a purchase. Pre-paid funeral expenses and life insurance are examples of unsought consumer goods.

As the name suggests, fast-moving consumer goods are those that sell quickly at a relatively low cost. Also known as consumer packaged goods, these have a short shelf life, either because they are perishable (baked goods, dairy products, fruit, meat, vegetables) or because of high consumer demand (beer, candy, gum, soft drinks). Fast-moving consumer goods are purchased often, consumed quickly, and sold in large quantities.

The top twenty-five consumer goods companies, as of 2022, are Nestle, PepsiCo, Procter & Gamble, JBS, Unilever, Anheuser-Busch, Tyson Foods, Louis Vuitton, Nike, Imperial Brands, Coca-Cola, 3M, Haier Smart Home Company, L’Oréal, Philip Morris, British American Tobacco, Mondelez International, WH Group, Heineken, Kraft Heinz, Altria, Adidas, and Danone.


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