Jewelry is simultaneously an adornment, a cultural artifact, an investment vehicle, and an industrial product.
At its simplest, jewelry can be defined as objects designed for personal adornment, produced from metals, gemstones, organic materials, or synthetics, and shaped through skilled labor into wearable forms. This definition is broad enough to encompass everything from mass-produced stainless-steel chains to hand-fabricated gold settings, yet it also points toward the central truth of the industry: jewelry is not merely sold; it is made.
Jewelry takes many forms, each with its own technical requirements and production paths: rings, necklaces, chains, bracelets, bangles, earrings, brooches, pins, watches, and specialty pieces. These forms range from artisanal one-offs to industrially produced goods.
The global jewelry market is often described as a single sector, but in practice it is divided into two distinct domains: the retail market and the production market.
The retail market is the consumer-facing world of jewelry stores, online sellers, luxury brands, mall chains, boutiques, and custom retail studios. Retailers sell finished goods, whether they produced them or not. Many do not fabricate anything in-house; instead, they purchase from wholesalers, manufacturers, or contract studios. Their expertise lies in merchandising, customer service, and brand presentation.
The production market is the industrial backbone of the sector, consisting of metal refiners, gemstone miners and cutters, casting houses, component manufacturers, bench jewelers and fabrication studios, design houses that oversee production, and large-scale manufacturers producing for global brands. This side of the market is less visible to consumers but essential to the retail sector's existence. It is where raw materials become wearable objects.
The production market is the focus of this part of our guide, as the retail market is covered in the Jewelry categories within our Shopping & eCommerce section.
Jewelry production begins with materials, and the industry is defined by how those materials are sourced, processed, and transformed. The metals that are commonly used in jewelry include precious metals (gold, silver, platinum, palladium), base metals (brass, copper, stainless steel, titanium), and alloys (white gold, rose gold, sterling silver). Metals typically enter the jewelry supply chain through mining or recycling. Refiners convert ore or scrap into usable alloys, which are then supplied to manufacturers or bench jewelers.
Gemstones include natural gemstones (diamonds, sapphires, rubies, emeralds), semi-precious stones (amethyst, garnet, citrine, topaz), lab-grown stones (synthetic diamonds, corundum, spinel), and organic materials (pearls, coral, amber). Gemstones may be mined, cultured, or lab-grown. They pass through cutters, polishers, and wholesalers before reaching a jeweler.
Other materials that are sometimes used in jewelry are enamel, glass, ceramics, resins, composites, wood, bone, and other natural materials. The diversity of materials reflects the diversity of production methods.
Jewelry production is a blend of ancient craft and modern technology. The primary methods include fabrication, casting, stone cutting and setting, machine production, and finishing.
The term jeweler is ambiguous. It can refer to a bench jeweler who fabricates pieces by hand, a manufacturer who fabricates pieces by hand, a manufacturer producing thousands of units, a gemstone setter, a repair shop, a retail store that sells finished goods, a brand that designs but does not produce, or a pawn shop or reseller. For classification purposes, it is important to distinguish between production jewelers and retail jewelers.
Production jewelers create jewelry from raw or semi-processed materials. They may melt and alloy metals, cast components, fabricate pieces by hand, cut or set stones, design and oversee manufacturing, or supply wholesalers or retailers. They may or may not sell directly to consumers, but their identity is defined by making.
Retail jewelers, on the other hand, sell finished jewelry to consumers. They may purchase from manufacturers, commission designs from studios, outsource repairs, or offer custom ordering without in-house fabrication. Their identity is defined by selling, not making.
 
 
Recommended Resources
American Gem Trade Association
Founded in 1981, the AGTA is a non-profit organization that promotes ethical practices and excellence in the colored gemstone and pearl industries. With members across the United States and Canada, AGTA members adhere to a Code of Ethics that emphasizes transparency and fair business practices in the buying, selling, and trading of gemstones and pearls. The organization hosts the Tucson Gem Show, where members showcase their products and network with other members.
https://agta.org/
Founded in 1836, Bromberg's is a family-owned jeweler with two retail locations in Birmingham and Mountain Brook, Alabama, offering in-store services, official Rolex retailing, and a broad selection of engagement rings, watches, giftware, and other jewelry, along with periodic buying events and featured product showcases, a wedding registry, in-store consultation, custom options, and curated gift selections. Its inventory changes quickly, and promotions vary by event and location.
https://brombergs.com/
Crescent Silver is a small, Idaho-based silver mining company that owns and operates the Crescent Mine in Idaho's Silver Belt. They provide contract mining, mining machinery repair, and fabrication services. Its properties lie between the Sunshine and Bunker Hill mines, two historically large silver producers in the area. Its website discusses its growth strategies, financials, properties, and commitment to building a senior silver-producing mining company.
https://crescentsilverllc.com/
Founded in 1888, the De Beers Group is a British multinational diamond company that specializes in the mining, trading, and marketing of diamonds. The company is active in open-pit, underground, large-scale alluvial and coastal mining, operating in 35 countries, with mining active in Botswana, Namibia, South Africa, and in Canadas, along with an artisanal mining business, Gemfair, which operates in Sierra Leone. It is a major player in the global diamond industry.
https://www.debeersgroup.com/
Known for its Zambian emeralds and Mozambican rubies, Gemfields is a global miner and marketer of colored gemstones, specializing in mining and marketing emeralds and rubies from leading sources, and positions itself as a world-leading responsible miner. Gemfields showcases partnerships with designers and brands, as well as seasonal capsule collections. Site content includes product and marketing pages, corporate news, and educational material on specific gem sources and collections.
https://gemfields.com/
Gemological Institute of America
Established in 1931, the GIA is a non-profit institute based in Carlsbad, California. Its mission is to protect buyers and sellers of gemstones by setting and maintaining the standards for evaluating gemstone quality. The GIA conducts research, gem identification, diamond grading services, and a variety of educational programs. It operates in 13 countries, with 11 campuses, 9 laboratories, and 4 research centers. An online store offers instruments, books, charts, gems, and tools.
https://www.gia.edu/
In operation for over 15 years, GoldKit is an established U.S. mail-in gold buyer that offers a free insured FedEx kit, promises payment within 24 hours, free return shipping if the client declines the offer, and advertises an A+ BBB rating. GoldKit buys scrap gold, dental gold, platinum group metals, gold jewelry, and coins. The website discusses how their program works, what they buy, payment information, an FAQ page, and a form to begin selling gold to GoldKit.
https://www.goldkit.com/
Owned by OceanaGold, the Haile Gold Mine is an active open-pit and underground gold operation located in Kershaw, South Carolina. A source for updates, news, careers, and community programs, its website emphasizes its investments in the community, discusses a high local employment rate among its staff, and features sections on the environment and environmental stewardship, describing ongoing programs and monitoring. A contact to arrange site tours is included.
https://hailegoldmine.com/
International Diamond Exchange
IDEX is a global, real-time polished-diamond marketplace with a searchable inventory of over one million stones, an hourly-updated Diamond Index, API services for natural and lab-grown diamonds, and subscription price reports, useful for those who want to buy, sell, or track polished diamond prices. IDEX is positioned as the leading global diamond marketplace. It also publishes a monthly Price Report. Advertising opportunities and industry links are available.
https://www.idexonline.com/
IGS is a non-profit educational organization dedicated to making gemology education accessible and affordable for everyone interested in gemstones. Founded in 1998, the IGS aims to provide comprehensive resources for gem enthusiasts, professionals, and students, and has grown to become a leading online platform for gemological education, offering a range of courses, articles, and community support for a worldwide membership. Its community forum is a platform for members to connect.
https://www.gemsociety.org/
Founded in 1954, James Avery Artisan Jewelry is a Texas-based, family-owned company that specializes in designing hand-crafted rings, bracelets, necklaces, charms, earrings, and other jewelry. Beginning in a garage, the company has grown to more than 120 stores across Texas, Georgia, Louisiana, and Oklahoma. Its e-commerce site lists products by category, along with new and retiring designs and customization options. A profile and history of the business is included.
https://www.jamesavery.com/
Primarily known for its production of yearbooks, academic regalia, and class rings for various high schools and colleges, as well as championship rings for sports, Jostens is headquartered in Minneapolis and has operational offices in Owatonna, Minnesota, with facilities in Clarksville, Tennessee; Denton, Texas; Eagan, Minnesota; Laurens, South Carolina; Sedalia, Missouri; Shelbyville, Tennessee; the Dominican Republic; and Aguascalientes, Mexico. It is owned by Platinum Equity.
https://www.jostens.com/
Online since 1997, this is a long-running, free educational reference for rocks, minerals, and gemstones with searchable mineral pages, photo galleries, and a dealer directory. Maintained by Hershel Friedman, this interactive guide to rocks, minerals, and gemstones features detailed pages, photographs, videos, and research articles. Its primary audience is collectors, students, hobbyists, and jewelry shoppers seeking identification, properties, and photos.
https://www.minerals.net/
An established online jeweler, The Natural Ruby Company, specializes in natural, untreated rubies and custom ruby jewelry. The company sells loose rubies, finished pieces, and custom settings. Its website positions the company as a specialist in natural rubies with a long history and an in-house workshop, and emphasizes selection and custom craftsmanship. The site offers information on ruby treatments and enhancements, as well as information on emeralds, sapphires, and other gemstones.
https://thenaturalrubycompany.com/
Petra Gems is an independent diamond and jewelry advice site that offers free buyer guides, diamond pricing charts, retailer reviews, and consultation services. Headquartered in Fairfax, Virginia, the site can be used for educational purposes and initial price benchmarking, although certificates and retailer policies should be verified directly with sellers. Its content includes diamond price charts, best-places-to-buy guides, 4Cs prioritization, and lab-grown diamond information.
https://www.petragems.com/
Stylized PhotoJewelryMaking, this is an online supplier of photo-jewelry kits, bulk blanks, glass domes, sealant sheets, chains, and accessories. Product categories include photo rings, keychains, bracelets, pendants, necklaces, bulk blanks, mega kits, and sealing supplies, while key consumables include glass domes, Instant Seal-Itz sheets, photo paper, and precut photo inserts for dome pendants. The Start Kit is designed for hobbyists, while Mega Kits are best for small businesses or gifts.
https://www.photojewelrymaking.com/
Planet Silver is a Bangkok-based wholesale manufacturer and supplier of sterling silver jewelry, selling factory-priced 925 silver pieces worldwide. The wholesale silver jewelry supplier and manufacturer offers more than 5,000 designs across rings, earrings, pendants, bracelets, and necklaces, and its website emphasizes 925 sterling silver and hallmarked items. Example products and pricing are featured on the website. Information on how to place orders is included.
https://planet925.com/
Listed on the NYSE American and Toronto Stock Exchange as PLG, Platinum Group Metals is the operator of the Waterberg palladium-platinum project in South Africa. Corporate presentation and investor materials are available on the company website for detailed technical, financial, and development timelines, which are the primary sources for drilling schedules, resource estimates, and capital plans. Strategic partnerships, corporate news, and contact details are set forth.
https://platinumgroupmetals.net/
Headquartered in New Jersey, The Plumb Club is a trade organization for the jewelry supply side that offers industry research, member directories, events, webinars, and podcasts. The Plumb Club requires members to be RJC (Responsible Jewellery Council) certifed. In essence, it is an alliance of supply-side jewelry companies (manufacturers, diamond and precious-metal suppliers, and service providers) focused on industry trends, education, and member networking.
https://plumbclub.com/
The Florida-based mail-in buyer offers a free insured FedEx appraisal kit, claims to pay up to 95% of the scrap value of platinum, jewelry, and bullion, and issues payment within 24 hours of acceptance. According to its website, the company offers a free overnight FedEx appraisal kit, insured shipping, a professional appraisal, and a cash offer, with payment within 24 hours of acceptance. Its website claims an A+ rating from the BBB and GIA accreditation for appraisals.
https://www.recycleplatinum.com/
Stylized ThingsWeBuy, the company behind the website buys luxury and estate jewelry, loose diamonds, gold and other precious metal items, and designer watches, including Rolex and Patek Philippe. According to the site, they offer a free appraisal kit, complimentary shipping, a personalized cash offer, and payment after evaluation. A telephone number is posted for additional information or to request a kit, which may also be requested through an online form.
https://www.thingswebuy.com/


