This is a guide to website design that has search engine optimization (SEO) at the forefront.
To be clearer, this is a guide to resources to assist you in designing a website that is optimized for the search engines, and to companies who specialize in this. For the sake of further clarification, this is not a guide to SEO companies that also do web design or to web design companies that also dabble in search engine optimization; it is for companies that specialize in creating websites that are SEO-optimized.
At the risk of bastardizing the chicken and the egg analogy, we might consider which comes first, the website or the SEO? Traditionally, in the Internet world, a website would be designed and uploaded to a server, and only then would the effort begin to help people find that site in a search engine. There are those, however, who question whether that is the right way to go about it.
When websites are created without regard to search engine optimization, a significant task for SEO specialist, who is later employed, is the back and forth with the web designer, recommending changes to the website for the purpose of search engine optimization. This can be a needless expense in terms of time and money.
SEO web design is intended to build the optimization into the design of the website from the beginning, and the best SEO web designers can do so without sacrificing either the appearance of the site to human visitors or to the search engine spiders who will later visit it. A website that is properly designed and built with the goal of performing well in search engine results pages will not only entice the search engine spiders, but it will also be attractive to human visitors.
While it is beyond the scope of this page to go into any detail, we can be sure that a website designed for human beings and the search engines will be optimized for mobile devices, or responsive to the various screen sizes through which visitors are apt to view the site.
The biggest issue in developing a site for search engine optimization is the structure of the site itself. The SEO web designer will be particularly careful to map out the structure of the site in advance, keeping in mind that new pages are going to be added to it in the future, and the internal linking structure can have a significant effect on its future placement in search engine results pages.
Code optimization is also important. Unnecessary code on a site can serve as an impediment to the search engine's ability to determine what the page is all about. This concern is known as the content to code ratio (CCR), which is a reference to the amount of content on a page in relation to the amount of code on that page. The lower the CCR, the more likely it is that the search engines are going to be able to properly index the content of the page. Although human visitors don't see the code, pages with low CCRs generally load faster.
These are a few of the basics involved in SEO web design. The resources listed below will provide you with additional information, and most of them are in the business of providing that service to you.
Recommended Resources
Based in San Diego, California, the company specializes in creating web content that people can find, and which they will want to come back to. Its services include web design, landing page design, creative content development, linkable assets, interactive infographics, data visualizations, video production, and content marketing. The company, its team, and career opportunities are presented, a portfolio of its work is included, and quotes may be requested online.
https://www.1point21interactive.com/
The Michigan-based Internet marketing firm was founded in 2005 and offers web design and development services with a strong emphasis on search engine optimization and marketing. Its web design and development services are set forth, with starting prices. Featured clients and client testimonials are included. Other services include SEO and social media services, pay-per-click (PPC) management, Internet and email marketing, and computer repairs.
http://www.contemedia.com/
The website development and Internet marketing company provides a variety of web-based services to several industries, offering a focus on combining expertise in sophisticated programming and application development with Internet marketing services to design websites that are optimized for the search engines and social media. Its web and marketing services are described in detail, along with a profile of the company, a portfolio of its clients, and contacts.
https://www.elinkdesign.com/
In business for more than twenty years, Manta offers a variety of online resources to help small businesses grow, including a business directory, marketing services, local, national, and e-commerce search engine optimization (SEO) services, website design packages, and display advertising. Its SEO process includes directory listings, on-site and off-site optimization, content creation, and keyword research. Also included are business reviews, an SEO guide, and an informational blog.
https://www.manta.com/
Building websites with search engine optimization in mind, the company uses a WordPress CMS to create a responsive site that can serve as the hub of a client’s branding and online marketing. Also offered is search engine optimization services and an SEO audit, as well as pricing information. Its services are defined here, along with a page on one of its specialties, which is the creation of websites for real estate companies and realtors. A blog is included.
https://oneclickseo.agency/
In business since 2004, the England-based company builds websites that are designed to be found by customers, including projects from Wordpress CMS sites to fully interactive e-commerce and booking sites. Offering website design and development, portals and extranets, intranets, application integration, and software development, the firm’s process and technology are outlined, a client list is presented, and its outsource partnership program is defined.
https://www.revolutionsoftware.co.uk/
The professional web design company is focused on creating websites that enable client businesses to establish their visibility online, increase revenue, and enhance their brand identity. Its web design packages are presented, with price ranges, and an outline of what might be expected at each level. A portfolio of its work is displayed, along with client reviews, and a summary of its services. Other resources include a profile of the company and a blog.
https://www.seowebdesignllc.com/
