Aviva Directory » Computers & Internet » Internet » Marketing & Advertising » Search Engine Optimization

This is a guide to companies that may be able to assist webmasters and companies with search engine optimization (SEO) and related services.

SEO services is a subset of Internet marketing, which is itself a subset of business marketing. The purpose of search engine optimization is to prepare your website to be optimally indexed by the search engines, and to rank high on search terms and phrases that your target audience is likely to use when trying to locate what your website has to offer.

Search engines use algorithms to determine which websites to add to their index, and to process the information that they have collected about web pages on the Internet. These algorithms will differ from one search engine to another, but they consist of sets of rules and filters that are used to determine which web pages most closely match the search terms that are being entered by the search engine user.

The information collected by search engines is gathered through the use of programs that are known by various terms, including bots, spiders, or web crawlers. These spiders collect information from each of the pages that it visits, largely following links that it finds on other websites or web pages. This information consists of words and phrases used on the website, keywords, and even internal coding used on the website. This information is then stored (indexed) in huge databases that are maintained by the search engines.

There are many other factors, as well, and most of these variables are changing constantly. To complicate matters further, the search engine companies keep their algorithms secret, largely in order to make it difficult for people to manipulate the system.

Not even the SEO companies are privy to the algorithms used by the search engines, but an SEO specialist who does this every day can see what works, what doesn't work, and what may no longer work as well as it did last month, and make changes accordingly. It's too much for most people to keep up with, which is why there is such a thing as a search engine optimization industry. As a business owner, you probably want to concentrate on your business, and on keeping your customers happy. A good website and good search engine optimization can bring you new customers,

When someone enters the product or service that you are offering into a search engine and your website doesn't show up in the search results, or if it shows up on page forty-two, you are losing a potential customer.

An impressive website can be a boon to a business, but it's not so helpful if the only people who see it are those who already know about your business. Yes, you want your customers to be able to access your website, but if your site ranks highly in the search engine results pages (SERPs), the search engines will drive potential new customers to your site. The business of helping you to achieve this is known as search engine optimization, and the resources listed here are the businesses that promise to help you to accomplish this, as well as informational sites that may be of interest to those who prefer to keep their SEO in-house.

This is not a guide to search engine optimization itself because that is a skill that involves a large number of factors and variables, many of which are constantly in flux. A good SEO company is one that employs professionals who are on top of these changes in the industry, and who can walk you through the things that you may need to do on your end while doing all of the right things on their end, as efficient search engine optimization generally requires close cooperation between webmasters and others who may be employed to maintain a company's web presence, and the search engine optimization specialist assigned to the task.

Search engine optimization, commonly called SEO, which is the business of making websites more relevant in search engines and directories, is the focus of this category. The resources listed in this category represent companies who specialize in SEO services and some other sites that offer useful information on the subject.


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