Learn the Basics of Directory Marketing

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I was pleasantly surprised recently to read IrishWonder’s ebook titled Directory Marketing Reborn.  The book contains pretty much everything you need to know to market your website successfully through directory submissions.  The book is aimed at beginners and allows a complete novice to be an expert at directory submission by the end of the book.  However, even an old hand at directory marketing will benefit by reading the book;  it will help you organize your thoughts and also contains several tips and insights that I had not previously seen elsewhere.

It is popular nowadays to bash directories, and unfortunately, many in the market have given good reason for this.  That being said, directory marketing is still one of the most powerful ways that a webmaster can market their website.  IrishWonder’s book shows exactly how to do this through paid directories, free directories, local directories, and niche directories.  To boot, even though IrishWonder has a reputation as a Black Hat SEO, everything in this book is not only White Hat, but likely timeless advice, which in the SEO world is unusual.

Some of the things I like about the book:  it’s obvious that IrishWonder knows what he is talking about and cares that the reader learns it well.  The book is written in a down to earth manner that’s easy to understand and there is very little hype.  The book starts at the beginning and gradually builds up the reader’s knowledge of the subject.

Suggestions for improvement:  the end of the book is a huge list of directories.  The advantage of the list is that it is updated every few months.  However, there is no effort to separate the good from the bad directories.  Although IrishWonder does devote a good part of his book to informing you how to do this yourself, it would be great if there were at least some effort to separate well established directories from fly by night operations.  Also, while directory marketing is very helpful, it should be emphasized that this is just one form of marketing you should do for your website.

Overall, I would definitely recommend this book to all webmasters.  You can buy it here for $19.90 (not an affiliate link).  If you follow the advice given in the book faithfully, your website is bound to rank better in Google.

Webxperience Directory Turns 2

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Webxperience Directory is now celebrating its second birthday and offering all submitters half price submissions.

Webxperience is one of the better directories out there.  It has a page strength of 5, solid traffic, and strong editorial integrity.

The owner of Webxperience, Cristian Mezei, clearly know what he is doing, publishing one of the leading blogs in the SEO space.

This is obviously a directory that is in it for the long haul and cares about quality.  If your sites are not already listed, I recommend taking advantage of this limited time discount.

Streaking – The New SEO

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I recently wrote about how SEO and sex go well together.  But I seem to have left out one important and related traffic generating strategy:  streaking.

Savvy marketer and fast car lover Brian Provost has just written a very helpful article on getting traffic to your website without search engines.  This is a topic most SEOs seem to forget about despite its importance – a recent in depth study of the top search blogs showed that the search blogs of the top SEOs do not rely on the search engines for their traffic.

In his article, Brian lists a number of strategies well worth using to build your site’s traffic, including submitting to quality web directories, buying ads and participating in forums.  Oh, and streaking (in jest, sorta).  He used the Golden Palace’s recent marketing stunts as an example.

Unless you have more visitors to your web site than you want, head on over and check out Brian’s article.

Blog Relaunch

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Welcome to the re-launch of this blog as the Aviva Directories Blog!

This blog was previously run by the talented balkanboy as phpldtemplates.info.  He did an exceptional job on this blog and I am very much impressed with what he accomplished.  Balkanboy is also the designer of Aviva, including the new skin for this blog.  You can also browse his portfolio.

My name is Jeff Behrendt and I am the owner of this site as well as several other leading web directories such as Sevenseek.  I spend my days (and nights) thinking about directories so I’m glad to have a chance to write about them and share my thoughts.

This blog will continue to post the template and other information that balkanboy posted.  I also will expand the focus a bit to news and information about directories.

PHP Link Directory email templates

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Owner of bloggeries.com released free email templates for PHP Link Directory.

Templates can be found here

Don’t forget to replace data with your own :)

Tag clouds mod for phpld

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Do you want to have a Technorati style tag cloud on your PHP Link Directory? Then the tag cloud mod is the solution for you.

Author: Frozenminds.com

Live demo:  unknown

Download: Frozen minds blog

Free Categories SQL Dump

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Creating categories for a new directory can be very boring and a time consuming thing to do, especially if you want a lot of categories instead of only basic ones.

The owner of iollo.com released a free sql dump with 456 categories for the PHP Link Directory script. To install this you need to delete PLD_CATEGORY and PLD_CATEGORY_SEQ tables from your default installation mysql database and the import sql dump.

To download this sql dump visit this page at iollo’s website or download directly here.

Update: Another category dump is available for all versions of PHP Link Directory(2.0, 2.1 and 3.06) at Directory spy

Ajax categories for PHPLD

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New ajax mod for phpld allows submiter to easily change categories on submit page.

Live demo : https://www.netcreated.com/phpLD/submit.php

For more info and download of this mod visit Frozenminds blog